Capture missed calls and website enquiries before they become lost customers.

No. It is an enquiry capture and follow-up assistant that can also book appointments when connected to your calendar or booking system. Your team still confirms prices, quotes, and final decisions.

You do. Your business keeps the AI or voice platform account in its own name. Idea78 handles setup, flow design, testing, launch support, and monthly management, while you keep clear control of usage and billing.

No. The point of Idea78 is to set up and manage the assistant (Elsie) for you. The account ownership simply keeps billing transparent and means your business is not dependent on a hidden platform account.

Yes, depending on the chosen platform/integration. SMS and email summaries can be set up first; WhatsApp can be added where supported.

Yes. Idea78 can add Elsie, or a client-branded AI assistant, directly to a website. Visitors can speak with the assistant through their browser, ask approved questions, and leave an enquiry.

No. Visitors can use the website voice assistant through their browser without dialling a phone number.

Yes. It can collect approved enquiry details such as name, contact information, business type, request type, and preferred callback time. The details can then be sent to the business as an enquiry summary.

Yes. Elsie can answer approved common questions about your services, collect visitor details, and capture enquiries. She only uses information you provide, so she should not guess if a question is unclear or outside the approved information.

Yes. The website widget can be paused or removed whenever the business chooses. The client remains in control of the platform account, access, and billing.

The website voice assistant works through a browser, so visitors can click and speak with Elsie directly on your website. An AI phone front desk answers normal calls made to a business phone number and may require a phone-number, call-forwarding, or compatible telephony setup.

Yes. Elsie can check available times, offer suitable appointment slots, and create bookings automatically when connected to your calendar or booking system.

For straightforward services, such as MOTs, standard servicing, consultations, or appointments with fixed durations, Elsie can guide the customer through selecting a time and confirm the booking.

For more complex work, urgent issues, or services where the time needed depends on an assessment, Elsie can first collect the enquiry details and pass them to your team for review.

Every setup is tailored around your availability, booking rules, services, and the level of control you want to keep.

No. Elsie works for almost any local service business that takes enquiries by phone or website. Examples include estate and letting agents, dentists and private clinics, hair and beauty salons, plumbers, electricians and other trades, vets, gyms and personal trainers, cleaning companies, driving instructors, and restaurants taking bookings.

Garages and MOT centres are simply our first demo niche. Each setup is tailored to your services, questions, and booking rules.

It collects the enquiry and passes it to your team instead of guessing.

Yes. The Pilot Setup is for testing one focused enquiry flow. If you later want a more tailored system with additional questions, rules, workflows, or deeper testing, you can upgrade to the Standard Setup.

When you upgrade within 60 days, your £149 Pilot Setup fee is credited toward the £299 Standard Setup price. You would pay the £150 difference, then move to the Standard monthly management plan of £79/month.

Elsie can do more than capture a message. Depending on your business setup, Idea78 can help configure approved workflows such as:

• Answering common customer questions
• Qualifying enquiries before a human follows up
• Collecting the details that matter for your business — for example, vehicle registration for a garage, property details for an estate agent, job address for a tradesperson, or service and callback details for a salon or clinic
• Sending summaries by email, WhatsApp, or SMS where supported
• Routing enquiries to the right person or team
• Connecting lead details to your existing spreadsheet, CRM, or enquiry system
• Helping with booking requests when your business has clear availability, appointment rules, and a suitable calendar or booking system

Choose the setup that fits your business. The Pilot Setup is designed for testing one focused enquiry flow, while the Standard Setup is built around your real customer questions, business rules, and day-to-day workflow. Additional features can be added where they are suitable and properly tested.