Calls arrive at awkward moments
Staff are serving customers, driving, on appointments, or focused on the job in front of them.
Managed call & enquiry handling for local service businesses
Capture missed calls and website enquiries before they become lost customers.
Idea78 sets up and manages Elsie, your AI enquiry assistant for busy-time and after-hours capture. Elsie asks useful questions, collects customer details, and sends your team a clear summary by SMS, WhatsApp, or email.
Website chat
Website voice assistant
Missed-call capture
SMS / WhatsApp / Email summaries
Your account, your control
Talk to Elsie live
Try our AI voice receptionist directly from your browser.
Ask a question, test how she responds, or leave your enquiry for Sorina.
No phone number needed — just click, allow microphone access, and speak with Elsie.
Prefer not to use the AI? Email us at hello@idea78.com.
Busy-time
Missed-call and after-hours enquiry capture
Seconds
Responds quickly, so callers can leave useful details
1 week
From sign-up to your assistant going live
Control
You keep control of usage and billing
The everyday leak
Busy teams lose enquiries without noticing.
Customers move quickly
If nobody answers, many people call the next business rather than wait for a voicemail reply.
Website visitors drift away
When visitors cannot get a quick response or leave clear details, the opportunity often disappears.
The real loss is not a missed call. It is a missed customer.
Fits the tools your business already uses
SMS text-back
WhatsApp
Email
Calendar
Your CRM
Phone line
How it works
From first enquiry to clean summary in three simple steps.
Customer calls or messages your website
The assistant is there when your team is busy, unavailable, or outside normal opening hours.
The AI assistant asks the right questions
It follows an approved flow to collect the useful details instead of guessing or overpromising.
Example garage flow
- What do you need help with?
- Is the car drivable?
- What is the vehicle registration?
- What is the best callback number?
- When is the best time to call you back?
+ 2 more details collected
Details collected for your team to follow up — no bookings or prices confirmed.
You receive a clean summary
Your team gets the enquiry by SMS, WhatsApp, or email so a human can confirm price, availability, booking, and next steps.
Three assistant types
Start with the channel your customers already use.
Website Chat Assistant
Embedded on your website to capture visitor enquiries, answer simple approved FAQs, collect contact details, and send your team a clear summary.
- Useful lower-risk starter option
- Great for appointment-based businesses
- Built around approved answers
Website Voice Assistant
Added directly to your website so visitors can speak with an AI receptionist through their browser.
- Answers approved questions
- Captures enquiries and callback details
- Works without visitors calling a phone number
- Helps send a clear summary to your team
AI Phone Enquiry Assistant
Handles missed or after-hours calls, qualifies urgency, collects job or request details, and sends the summary for your team to review.
- Captures calls that would hit voicemail
- Human confirms bookings, pricing, and availability
- Flow designed and tested for your business
Initial focus
Built for practical UK service teams, not AI hobbyists.
Idea78 is designed around local businesses where a missed call, delayed reply, or unclear message can cost real work.
For Garages & MOT Centres
Turn missed garage calls into clear callback requests.
- Name and phone
- Vehicle registration
- MOT, service, or repair type
- Preferred date and urgency
- Whether the car is drivable
For Estate & Letting Agents
Capture property enquiries before they go to another agency.
- Buyer, renter, seller, or landlord type
- Property address or listing
- Viewing or valuation request
- Budget or timeline
- Preferred callback time
What you receive
A useful summary your team can act on quickly.
Instead of checking voicemails or piecing together vague messages, you receive the details in a simple format.
New enquiry summary
SMS ready
- Name
- Example customer
- Phone
- 07XXX XXXXXX
- Vehicle reg
- AB12 CDE
- Request type
- MOT and brake check
- Urgency
- Before Friday
- Preferred callback
- Today after 2pm
- Notes
- Car is drivable. Customer can drop off tomorrow morning.
- Suggested next step
- Call back to confirm slot, price, and availability.
Transparent pricing
We set it up. You stay in control.
Idea78 designs, tests, launches, and manages Elsie, your assistant. Your business keeps the AI or voice platform account in its own name, so usage costs are visible, billing stays under your control, and there are no hidden call or message markups.
Setup and management are clearly priced
Usage is paid directly through your own account
No hidden call or message markup
Pilot Setup
Best for testing one simple starter flow, such as an MOT booking request or viewing enquiry.
Example: Elsie asks for name, request, contact details, urgency, and preferred callback time.
£149 setup including first month
Then £39/month management
- One simple website chat or missed-call capture setup
- Basic approved FAQs and handoff wording
- Simple lead summary format by email, SMS, or WhatsApp where supported
- Launch testing with common caller scenarios
- Light monthly checks and small wording improvements
- Platform usage paid directly through your own account
Standard Setup
Best for a tailored phone or website chat flow built around your real customer questions.
Example: garage MOT/repair enquiries, estate-agent viewings, or after-hours callbacks.
£299 setup
Then £79/month management
- Tailored phone or website chat setup for your business
- Service-specific questions, rules, and fallback answers
- Clear summary format for your team to act on quickly
- Deeper testing, including awkward questions and edge cases
- Monthly review and improvement of wording, summaries, and guardrails
- Platform usage paid directly through your own account
Why platform usage is separate
Most AI receptionist subscriptions bundle usage into the monthly price. With Idea78, the assistant is set up inside your own AI or voice platform account, so you stay in control of usage, billing, and access. We charge for setup, testing, launch support, and monthly improvements, not hidden usage markups.
Safety and guardrails
The assistant captures enquiries. Your team makes the final decisions.
Human handoff
Your team confirms prices, appointments, availability, bookings, and final decisions.
No false promises
The assistant collects details and avoids promising outcomes it cannot guarantee.
Approved FAQs only
It answers simple questions using approved information and passes uncertainty to your team.
Careful quoting
No quoting unless clear rules are provided and tested for the right situations.
Monthly improvement
Call flows, summaries, and fallback wording can be monitored and refined.
Urgent fallback
Flows can guide urgent situations towards the right emergency instruction or human route.
Demo
Proof beats hype. Hear it working.
Hear how Elsie captures an MOT enquiry and turns it into a clear callback summary for the garage team.
Demo simulation. Each live setup is customised for the business, and your team still confirms prices, bookings, and availability.
60-second garage voice demo
Northside MOT Centre simulation
New enquiry summary
Demo
- Request
- MOT + brake check
- Vehicle reg
- AB12 CDE
- Urgency
- Before Friday
- Car drivable
- Yes
- Callback
- Today after 2 pm
- Phone
- 07700 123456
- Next step
- Call back to confirm slot, price, and availability.
FAQ
Questions small business owners usually ask first.
Is this a full receptionist replacement?
No. It is a missed-enquiry capture and follow-up assistant. Your team still confirms bookings, prices, availability, and final decisions.
Who owns the AI account?
You do. Your business keeps the AI or voice platform account in its own name. Idea78 handles setup, flow design, testing, launch support, and monthly management, while you keep clear control of usage and billing.
Do I have to learn the AI platform myself?
No. The point of Idea78 is to set up and manage the assistant (Elsie) for you. The account ownership simply keeps billing transparent and means your business is not dependent on a hidden platform account.
Can it send summaries by WhatsApp?
Yes, depending on the chosen platform/integration. SMS and email summaries can be set up first; WhatsApp can be added where supported.
Can Elsie be added to my website?
Yes. Idea78 can add Elsie, or a client-branded AI assistant, directly to a website. Visitors can speak with the assistant through their browser, ask approved questions, and leave an enquiry.
Does the website voice assistant need a phone number?
No. Visitors can use the website voice assistant through their browser without dialling a phone number.
Can the website voice assistant collect leads?
Yes. It can collect approved enquiry details such as name, contact information, business type, request type, and preferred callback time. The details can then be sent to the business as an enquiry summary.
Can Elsie answer questions from our website?
Yes. Elsie can answer approved common questions about your services, collect visitor details, and capture enquiries. She only uses information you provide, so she should not guess if a question is unclear or outside the approved information.
Can I stop or remove the website voice assistant later?
Yes. The website widget can be paused or removed whenever the business chooses. The client remains in control of the platform account, access, and billing.
What is the difference between the website voice assistant and an AI phone receptionist?
The website voice assistant works through a browser, so visitors can click and speak with Elsie directly on your website. An AI phone receptionist answers normal calls made to a business phone number and may require a phone-number, call-forwarding, or compatible telephony setup.
Can it book appointments automatically?
Not in the first version. The safer starting point is capturing the enquiry and sending your team the summary, so a human can confirm the booking, price, and availability.
Is this only for garages?
No. Garages/MOT centres are the first demo niche. Estate and letting agents are the second focus.
What happens if the AI does not know the answer?
It collects the enquiry and passes it to your team instead of guessing.
Next step
Want to see how this would work for your business?
Send a few details and we’ll book a custom demo for your business or a pilot setup call.